Quick Takes

 
Friday, July 31st, 2009 at 11:46:18 AM
by Joe Czerwinski

Hip…Or Just Tragic?
Decanter.com is reporting that Château d’Arche will be “bottling” the second label of its Sauternes in 100-ml test tube-like packages aimed at the nightclub market in the Far East. Are shots of Carruades de Lafite next?

Redefining Weekday Wine
Usually it’s an inexpensive bottle casually consumed alongside a family dinner—a nonevent. Why not make it an event by choosing a more elevated alternative? Monday evening I chose a 1999 Karl Lawrence Morisoli Vineyard Reserve Cabernet Sauvignon from the cellar, which turned a humdrum evening at home into a memorable night.

Dire Straits for Print Media?
As Appellation America found out, Internet readers balk at paying for content. Online advertising spending is growing, but evidently not fast enough to support all of the budding wine sites. As Tom Wark points out in his recent blog on the subject, print is where the money is—at least for the moment. Ultimately, people will pay for the best content and advertisers will pay to reach those audiences. Unlike in rock-and-roll, you can’t get “Money for nothing and your chicks for free” online.

Planning Ahead
Next week, our contributors will be gathering for our annual editorial conference, where we try to figure out what stories you’d like to read next year. But despite all that brainpower in one room, we inevitably overlook a few things. Write in below and let us know what you really want to read about.

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