Comments on: How Much Does the Label Matter?

By: ben

ben — Tue, 31 Jan 2012 01:26:22 +0000

The label is almost as important to sales as good wine in the bottle is….

By: Ray Yedding

Ray Yedding — Fri, 02 Apr 2010 22:06:47 +0000

For more unusual lables withcartoon women on them check ot marlargowines.com they all look anorexic. However the wesite is cute.

By: Cheri Wise

Cheri Wise — Fri, 26 Mar 2010 23:29:35 +0000

I like to taste a wine at a winery before I buy it. The label is not important to me now. When we lived in Switzerland in the ’70s, when we were 25 or so, I collected labels and made a huge collage of the most colorful designs. It still hangs near our bar as a conversation piece. My husband and I are spending two months in the central coastal area of California for the distinct pleasure of wine tasting, attending the Paso Robles Zin Festival last week-end ( March 19-21) and hiking. Most of our University wine club friends probably feel the same way about labels. You need some basic information on the label such as clone number, year of harvest, description of the wine, name of the winery, size amount, and alcohol content.

By: Joyce Hunt

Joyce Hunt — Wed, 24 Mar 2010 21:59:23 +0000

As another small winery owner I agree with Don Phelps. We are in the process of redesigning our label and it’s very complicated. We try and get as much information on our back label as possible and still have a nice looking package. For those who want more info. about the wine we’ve put it on our website. Hand selling wine here allows for alot of information to be shared but at the store it’s a different story. In stores the labels are very important.

By: Ray Yedding

Ray Yedding — Mon, 22 Mar 2010 20:35:35 +0000

Trailer Trash wine: Australia
The label is a lady in a red dress driving a white tractor pulling a full trailer also look up the below website
Peter May’s Unusual Wine Labels 15
Unusual Wine Labels – Unusual varieties, weird labels, funny names, legal label nonsense
http://www.winelabels.org/ labels15.htm -

By: Josh Kimball

Josh Kimball — Tue, 16 Mar 2010 17:56:41 +0000

Thanks for the interesting read on how effective or defective label design can be. In regards to Don’s comment – I think he raises an interesting point on the type of information wineries should strive to promote on their labels. I certainly would agree that it is rare for the average consumer to want to know brix levels or the toast levels of the barrels used, and that is something I personally wouldn’t strive to provide on any of my core wines. However, I would acknowledge the fact that there is a segment of the market looking for this information and I would strive to provide that to a certain extent on the labels of limited production bottlings or reserve wines, given that I already had a proven label desing in place to begin with.

By: Julie Brosterman

Julie Brosterman — Tue, 16 Mar 2010 00:36:07 +0000

We recently asked this question of our 6,000 twitter followers, many of whom (about 50%)responded that a cute label or one that appealed to them visually clinched the sale. I’m all about the wine – where it’s from – the story in the glass. I am completely put off by wines that try to “wave” at me from the sweet potato aisle at our local grocer or have a name that suggest I should be their new best friend.

Women & Wine http://womenwine.com is all about asking women to be more curious about the wines they drink – to see beyond the label – explore options outside their local grocery aisle by traveling to wine country or forging a relationship with a local retailer that can help them on this journey.

I’m sure that this change over from a traditional label to one that’s cuter is just the beginning of what will surely be a stampede as wineries fight to capture the hearts and minds in the direct to consumer market.

Julie Brosterman
Join the conversation on facebook.com/womenwine

By: MTGlassNC

MTGlassNC — Mon, 15 Mar 2010 22:53:27 +0000

I think that the label actually does matter in the consumer’s mind, especially for the novice or occasional consumer. While you and I may focus more on the taste and qualities of a wine, there are many newcomers to wine in my area of North Carolina that have told me that they have purchased the wine simply because the label was “pretty” or “looked expensive”. I will admit that I even notice, and have noted in some of my blogs and articles, the quality of artwork or design on a label. North Carolina has a wine community that is just coming into it’s own, and I can somewhat judge a new winery or vineyard by how much thought, time, attention and dollars that they have thrown into their bottles’ appearance. I definatley think it matters, but I will say that just because a winery has a nice label, it doesn’t mean that the wine is going to be any good.

By: Don Phelps

Don Phelps — Mon, 15 Mar 2010 22:18:38 +0000

As one who owns a small winery and therefore has to sell it to the public in order to stay in business I can only say you should try a year or two on the other side of the ownership counter and you might have a great deal more appreciation for the label design and how impactful it can be. Rare is the customer that has your level of knowledge or appreciation of wine and knowing the brix the grapes were picked at is the last thing on their mind when they are buying a bottle of wine, if they even know what brix is.

When faced with an array of 50-100 bottles of wine on the shelf the average customer selects based on 1. Have they had the wine before. 2. Label Appearance and 3. Price. So for the new customer this comes down to items 2 and 3 and unless you just want to make the cheapest bottle of wine you can than the label is all you have for them to select your bottle and try it.

Is label design and appearance important? You bet it is.