Photo @ Christophe Grilhé

Nearly every grape seems to have its own advocacy group these days: ZAP for Zinfandel, PS I Love You for Petite Sirah, TAPAS for Tempranillo. And why not? Every berry deserves a little love.

Grenache still doesn’t have a group of its own, but at least it has a day. This Friday, September 24, 2010 is International Grenache Day, an initiative born of the First International Grenache Symposium, which was held this past June in France’s Rhône Valley.

There are numerous local wine events being planned around the world focusing on Grenache, like the Hospice du Rhône-Paso Bowl event if you happen to be in Paso Robles. Retailers and restaurateurs elsewhere are also participating–just search the Web and you’re bound to find something. Better still is this Google Maps link I just got in from the Symposium.

If nothing else, plan to open a bottle of Grenache and post about it somewhere–on a blog, Facebook, Twitter–using the official #Grenache hash tag. Give this unsung grape a little love.

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